Be a catalyst for meaningful change.
Marketview is a strategic consulting and solutions firm that helps businesses and nonprofits unlock their full potential through data-driven insights, innovative growth strategies, and tailored implementation solutions.
Our mission is to provide clients with the resources and guidance they need to craft and implement more effective strategies. In doing so, we uncover unexpected opportunities and provide solutions that fuel growth and deliver meaningful change.
WHO WE HELP
We help clients of all types and sizes, with special focus on these categories.
Healthcare
Evolving care models and technologies create opportunities to enhance patient care and lengthen lifespans. Our team has worked with technology companies, providers, and payers to evaluating product concepts, sizing markets, enhancing channel relationships, building brands and creating data-driven cultures.
Human Services Organizations
Vulnerable communities have never needed more help, and mission-focused nonprofits are stepping up to meet the challenge. We support these organizations with business planning, development planning, community and stakeholder research, key performance indicator (KPI) development and communications to help them maximize their impact and achieve greater financial stability.
Financial Services Organizations
We provide banks and credit unions with a unique range of services, including distribution and channel strategy, branding, brand
tracking, customer acquisition, data analytics and turnkey
market research tools
Cultural Institutions
Culturals are being reshaped by changing visitor expectations, new digital technologies, increasing competition and ongoing funding challenges. We help these organizations enhance guest experiences and develop new funding streams by providing program evaluation, voice-of-customer research, business planning, development planning, stakeholder research and marketing planning.
Business to Business
Sales and marketing are more connected than ever, and opportunities to understand customer needs and opportunities have never been greater. We help companies to prioritize and develop growth opportunities, and work with expert partners like CCRG and the Verdi Group to implement strategies for customer acquisition and development.
SERVICES
Data Analytics and Insights
- Business Intelligence: Developing data systems and tools that support informed decision-making across an organization.
- Market Research: Surveys, focus groups, competitive analyses and online research to generate actionable insights.
- Performance Measurement: Developing KPIs and dashboards to track and evaluate organizational success.
- Business Intelligence as a Service: Provide ongoing data management, research, reporting, and insights tailored to client needs.
Marketing and Sales
- Integrated Growth Strategy: Multi-channel sales and marketing plans that align with organizational goals.
- Campaign Design and Management: Planning and executing – along with best-in-class partners – initiatives that increase awareness, sales, and customer loyalty.
- Sales Strategy Support: Tools for sales teams to enhance their productivity and align with organizational goals.
Nonprofit Impact and Sustainability
- Strategic impact: Development planning, marketing and messaging strategy, community needs analysis, case for support, theory of change, program development.
- Operational Enhancement: Program assessment, business planning, key performance indicators, marketing planning and implementation
- Research and Analytics: Public opinion research, stakeholder research, geodemographics, data analytics, donor profiling
Strategic Growth and Business Transformation
- Strategy Development: Crafting actionable strategies for growth, diversification, and profitability.
- Market Entry and Expansion Planning: Helping businesses identify and capitalize on new market opportunities.
- Turnaround Consulting: Revitalizing underperforming programs, functions, or business units.
HOW WE WORK
PROJECT BASED
We commit to a project fee
that remains set unless there
are significant changes
to specifications
SUBSCRIPTION BASED
We provide resources
on an ongoing basis
in exchange for a
monthly retainer.
LEADERSHIP
Jeff Hughes
President
As founder and president of Marketview, Jeff oversees all aspects of the business, including strategy development, project management and client relationships.
Prior to Marketview he was partner at CCRG | Metro Insight, a market research data analytics company, and served 13 years as managing director at Hawkeye | Mosaic Marketing, a leading customer communications firm focused on the banking and brokerage industries.
As vice president and general manager of direct marketing at Saatchi & Saatchi Business Communications, Jeff’s responsibilities included leading the Prudential, Kodak, Equitable, PaineWebber and United Healthcare accounts. He began his career at M&T Bank, where he held management positions in marketing communication, product management and research.
Jeff currently serves on the Build Promise committee for St. Luke’s Mission, and was previously board chair for Trocaire College, and president of the Batavia Development Corporation. He holds an M.A. and B.A. in Economics from SUNY Buffalo, and a B.S. in Information Systems Management from Buffalo State University.
Kathleen Hurley
Senior Vice President and Chief Operating Officer
Kathy is an experienced operations manager who previously served as vice president of fraud prevention at M&T Bank, where her team prevented tens of millions of dollars in check fraud annually.
At Marketview, Kathy is responsible for finance, project management and quality control. Her past volunteer activities include serving as a religious education instructor at Saints Peter and Paul Church, and as vice president at the Amherst Skating Club.
Kathy graduated with a B.S. in Business Administration, and an M.B.A. from Canisius University.
PARTNERS
CCRG Teleservices
Research recruiting, lead generation,
inbound service
ccrgresearch.com
Blue Oak Marketing
Digital marketing experts
www.blueoakmktg.com
Contact
Marketview Growth Strategies, LLC
Jeff Hughes
President
jhughes@marketviewllc.com
716.908.4506